“Basketball is our vehicle but equality is our mission – stand for something positive and do what you can to make a difference!!”
(images courtesy of Nike)
With that early morning declaration in a personal Instagram post, LeBron and Nike officially launched the limited release of his LBJ15 “EQUALITY” shoe that he first wore on opening night this season to inspire people of every race and background. Supporting that message and celebrating inclusion for all, the shoes will not be sold. They will be available exclusively through an online drawing with the proceeds benefitting the Smithsonian Museum of African American History and Culture.
For more details on how to enter, visit Nike’s website here.